Frog Ferry - The Future of Transportation in Portland

June 11th, 2019
12:00 PM – 1:15 PM

The Sentinel
614 SW 11th Ave, 3rd floor
Portland, OR

Imagine living in a place that values the environment as much as the individual. A place where locals flock to the beach, mountains, water- ways, and deserts to play as they work to preserve. A place where new ideas, new ways of thinking, new ways of connecting are honored. A place where rivers harbor the secrets of the native peoples who heralded the confluence of the two rivers as the perfect place to call home, raise families, establish trade centers, and enjoy a bountiful cornucopia of foods.

We live in that place, and are fortunate to call it home. More and more people now call it home and compete to make a living and commute with- in traditional means of single occupancy autos. Let’s use the waterway Mother Nature gave us as a natural highway to move about the region. Let’s use this mode wisely, safely and consciously so we can both protect the resource and help preserve air quality as we entice our neighbors to leave their cars at home and improve our road-way usage.

The Frog Ferry is a company based on a need and a commonsensical approach to problem solving. Our neighbors in Seattle, Vancouver B.C., San Francisco and multiple river cities around the world maximize the advantage of river transit, while Portland has barely scratched the opportunity. Now that demand for alternative means of commuting to downtown Portland is at an all-time high, let’s put operations in work that are a win-win for the local municipalities, commuters, and down- town employers.

This is an ambitious and complex initiative to address a complex and vexing issue. However, the Portland-Vancouver region is known for a spirit of cooperation and willingness to address transportation challenges in an entrepreneurial and enterprising manner. Together we are capable of bringing a new way of navigating the River City


Susan Bladholm is a transportation enthusiast, who learned to work with multiple jurisdictions as a co-founder and first executive director of Cycle Oregon, a 30-year old bike ride that gained recognition as a top ride in the nation within the first three years of operations. She has staffed five governors, served the Oregon Economic Development Department (dba Business Oregon) for 10 years, spent 10 years with the Port of Portland (airports, seaports, industrial lands) as director of Corporate Marketing, and served as the Senior Director of Marketing and Strategy for a global aviation services company that conducts business across six continents.